Archive for category SUSCIN

SUSCIN announces free Meet The Buyer event – Bracknell, July 13th 2011 – to enable SMEs in the South East to meet regional and national buyers of sustainable products and services

June 13th  2011.  SUSCIN – Sustainable Supply Chains through Innovation – has announced a free Sustainable Supply Chains Meet the Buyer event in Bracknell, Berkshire, on July 13th, to enable SME suppliers of sustainable products and services in the South East to meet and sell to regional and national buyers.

Through pre-arranged private appointments on the day, the event will showcase the wide range of sustainable, eco-innovative products and services on offer in the region. Buyers will typically be looking to purchase a variety of items, from construction and building maintenance products and services to packaging, cleaning supplies and environmental consultancy.

A similar event in Crawley last year attracted some 20 buyers and 80 of the best sustainable suppliers from across the South East. Buyers included Balfour Beatty Workplace,  the Ministry of Defence,  Oxfam, Partners in Purchasing Ltd, Queen Victoria Hospital NHS Trust and West Sussex Council.

SUSCIN is currently seeking suppliers who wish to meet buyers.  Suppliers will be able to conduct up to eight pre-arranged meetings with buyers of their choice, save time and money on research, marketing and cold calling, and benefit from networking with other suppliers on the day.

To reserve a free place and receive more information, suppliers should contact Kim Newton at Action Sustainability on or 02476 236290.

There are three core partners in SUSCIN: The Centre for Sustainable Design [CfSD – University of the Creative Arts], Action Sustainability and Remade South East. Action Sustainability is an expert in sustainable procurement and is organising this, the third event in the SUSCIN “Meet the Buyer” series.

Martin Charter, SUSCIN Project Director, says  “Meet The Buyer is ideal for suppliers who have lessened the environmental impact of their products or services or have produced new, low impact products or services, and are committed to sustainability in their operations.  The event will deliver them face to face meetings with buyers and therefore save considerable research and marketing costs.”

More about SUSCIN at

SUSCIN’s Meet The Buyer events are funded by South East England Development Agency (SEEDA) and European Regional Development Fund (ERDF) as part of the South East ERDF Competitiveness Programme 2007–2013, via the SUSCIN (Sustainable Supply Chains Through Innovation)  project


Note to the press: for further information please contact:

Leanne Elliott, Project Manager, Action Sustainability   T: 0191 2815777 E:

Or Martin Charter,  SUSCIN Project Director, University for the Creative Arts T: 01252-892772   E:

Or Paul Whitehead, Western Associates PR,
T:  01403 711177   E:


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SUSCIN announces free workshop [Reading, June 16th 2011] to help SMEs in the South East market and commercialise their eco-products

May 30th 2011…A European funded project focused on innovation, supply chains and environmental issues – SUSCIN – will run a free workshop called “Marketing Your Eco-Product” at The First House – Shehnai, Reading, on June 16th to help SMEs market and commercialise their eco-products.

The workshop is a collaboration between SUSCIN and the Thames Valley and Hampshire-based Sustainable Business Partnership.

The workshop will be led by Martin Charter, Director of the Farnham, Surrey-based Centre for Sustainable Design, which is the lead partner in SUSCIN. Martin is a veteran green business consultant, with more than 20 years experience in “business sustainability” and the author of three publications on marketing and sustainability.

Martin Charter, Director, CfSD

Martin says, “SMEs in the Thames Valley are strong on R&D, manufacturing and distribution and include eco-innovative companies that have very interesting greener products and technologies – but suffer from a lack of experience in marketing, sales and communications. That is where the workshop comes in.

“It will be useful for MDs, CEOs, directors and marketing personnel and will cover a range of issues related to product development, pricing, promotion and distribution.”

Martin will introduce the 12!s, 11Ps, 5Is and 8Cs “green marketing” frameworks that focus on market intelligence gathering, marketing strategy development and communications issues “which many companies find useful because they typically lack resources and specialist knowledge,” he says, adding:

“Greener marketing has a greater emphasis than classical marketing approaches on strategic thinking, gathering good market intelligence and commercialising eco-innovative solutions.”

The workshop is targeted at (i) companies that produce and/or distribute environmental, low carbon and resource efficient technologies, products and services (ii) companies that wish to understand and promote the “green” features and benefits of their existing and new technologies, products and services.

The workshop is free to SMEs based in the South-East. To book a ticket contact Ros Carruthers on 01252-892772 or email Registration is at 08.00 for an 08.30 start and the workshop concludes at 12.30, followed by a free lunch.

More information on this and other events to be organised with the SUSCIN project can be found on and

The venue: The First House – Shehnai. Map and directions:

Click to access directions.pdf

What past delegates say about previous courses

“A must for any SME looking into Green products or services”
– Director, Solarpack (UK) Ltd

“Very well presented, very informative” – Managing Director, Lion Commercial Cleaning Ltd

“An expert on his home ground! Brilliant” – Managing Director, The Olive Consultancy

“The workshop has helped me evolve my perception and understanding of this segment of business” – Director, Sustainables4u

More information on SUSCIN

The Sustainable Supply Chains Through Innovation (SUSCIN) project provides a range of business support to SMEs in SE on ‘green innovation’ advise on sustainable procurement.  SUSCIN is funded by South East England Development Agency (SEEDA) and European Regional Development Fund (ERDF) as part of the South East ERDF Competitiveness Programme 2007–2013.

More information on The Centre for Sustainable Design
The Centre for Sustainable Design (CfSD) was established in 1995 at University for the Creative Arts . The Centre provides a range of services focused on ‘product sustainability’ and ‘sustainable innovation’ issues: research; training; consultancy; and events. CfSD organises the ‘Sustainable Innovation’ series of international conferences now in its 16th year – see .


For further information please contact:
Martin Charter, Director, The Centre for Sustainable Design, University for the Creative Arts T: 01252-892772 E:

Or Paul Whitehead, Western Associates PR,
T: 01403 711177 E:

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